What is Ecommerce marketing? Types of E-commerce marketing

With a massive surge in the popularity of online shopping and e-commerce, businesses all over the world are realizing that having a strong digital presence is very important for their sales and marketing strategies. Making sure that customers have access to an efficient and user-friendly digital platform is becoming essential in order to remain competitive in the current market. If you want to stand out from the crowded e-commerce industry, you will need a well- planned and well-executed e-commerce marketing strategy that is tailored for your specific target market. By having an intelligent and targeted plan, your e-commerce business can gain an advantage over the competition and succeed in the highly competitive e-commerce space..

What is e-commerce marketing?

E-commerce marketing is a part of marketing that involves the use of the internet. It encourages people to purchase goods or services offered online. E-commerce marketing includes a good customer experience by giving them good quality products and services. E-commerce marketing needs a well-planned strategy to succeed in the market. Successful e-commerce businesses are successful because they think about the needs and demands of their customers. They adjust their marketing strategies according to the new market trends. It's important to approach customers with an open mind and to be prepared to modify your plan.

Types of e-commerce marketing

E-commerce marketers implement a variety of marketing techniques to connect with potential customers while maintaining relationships with current ones. There are many types of e-commerce marketing:-

1.Email marketing

Email is one of the most useful tools for e-commerce. Email marketing is very important to connect with current and future customers. Through emails, e-commerce sites can easily connect with their leads by sending them promotional emails. To run a successful email marketing campaign, you require a strong email automation platform that makes it simple to develop engaging content and set up automated messages based on a variety of things. In email marketing, you can monitor and examine the outcomes of your email campaigns. Marketers send several promotional emails according to the festive and offer season. Some of the most popular forms of email marketing are listed below:

    i. Email blasts

    Mass email campaigns are sent simultaneously to every contact on a list. For example, if you want to inform your subscribers about any festive, discount or offer.

    ii. Transactional emails

    These types of emails inform their customers about order confirmation emails, password reset notifications, and delivery status updates.

    iii. Segmented emails

    Segmented emails are not directly connected to a specific user action, but they are still based on certain criteria. For example, people who are already your customers and they purchase your products many times will benefit from a discount on that type of product.

2. SMS marketing

SMS marketing means delivering promotional SMS messages to potential and current clients. SMS marketing is mostly used by e-commerce companies for selling, cross-selling, recovering abandoned carts, and customer assistance. SMS marketing also helps online retailers in increasing customer engagement, raise brand recognition, and boost sales.

3. PPC advertising

Pay-per-click (PPC) campaigns are a part of e-commerce marketing in which businesses pay to platforms like Facebook or Google to send visitors to your website. If you have a small budget and want to promote your business through advertisements, then PPC is best for you. In PPC, you have to pay only when someone clicks on your advertisement. For a PPC campaign, you can segment your users based on their location and the device they are using and target them according to their needs. PPC campaigns can also be used to retarget people based on their unique activities, such as visiting your website or leaving a shopping basket, or others. E-commerce site owners have access to good quality leads because of Google's PPC results.

Search Engine Optimization is used to increase traffic on the website, blog, or online business. SEO helps your business to gain high rankings on search engines. There are three types of SEO- ON page SEO, OFF page SEO and technical SEO. SEO includes relevant keywords, unique content, high-quality backlinks, user-friendly websites, etc. SEO attracts the relevant audience which is why it is an organic way of marketing. With the help of SEO, you can rank your website on the first page of the search engine result page to gain more customers. The main objective of SEO is to increase the visibility of your business on the internet.

5. Content marketing

A good piece of content is very useful for an e-commerce business. Content Marketing includes informative blogs, how-to guides, and videos. Unique, engaging and useful content is very helpful to attract your customers. A strong call to action will convert your visitors into leads and good quality services and products can convert your leads into customers in through search results. For example, makeup companies post blogs related to tips, tricks and reviews. Customers who visit their website to read the blog might convert into their customers. Content marketing helps in growing audience engagement, developing your brand presence, and driving sales.

6. Affiliate marketing

In the field of e-commerce, Affiliate marketing is used to promote your good or services through affiliation. Through affiliate marketing, companies can advertise goods or services through others. People who do affiliate marketing are known as an affiliate marketer. They are compensated with a commission when a visitor with their referral purchases something. To attract the good quality of visitors to their own landing pages about your product, affiliates take the help of content marketing, paid advertising, affiliate email marketing, and other strategies. The goal of affiliate marketing is to increase sales and create a profitable solution for the company, affiliate and customer. It is an effective method to develop your e-commerce marketing approach. The ideal approach for e-commerce businesses is to take advantage of these marketing strategies and increase their online sales.

In the digital world, social media plays a very significant role in promoting goods and services. The rising popularity of social media attracts business owners to advertise their goods and services. Popular Brands use a variety of campaigns to advertise their products on social media. Digital marketers are making a good amount of profit through social media marketing in a variety of ways. Social media marketing only needs a well-planned strategy. Creative posts with engaging content, appealing image and good graphics attract your target audience. Try to connect with your audience because this thing will make your customer feel special. Social media marketing is a very effective marketing strategy if used wisely.

8. Influencer marketing

For an e-commerce business, attracting new leads and establishing your credibility is a difficult task. Influencer advertising is a form of social media marketing where brands pay influencers to promote their products so that they can reach a wider audience. When you work with an influencer, you can easily target their followers and convert them into your customers. With the help of social media influencers, you can increase your brand awareness, and reach and build trust and credibility.


After reading this blog you have realized that your internet store needs strong e-commerce marketing. If you want to promote your online store to millions of people, we can help you with our e-commerce marketing services. Daylogic Infotech is an IT company which provides Development and Digital Marketing services. Our services include web development and designing, app development, brand marketing, e-commerce marketing,